Business Analyst

Genpact (NYSE\: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients.  Powered by our purpose - the relentless pursuit of a world that works better for people - we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.   

We are inviting applications for the role of Business Analyst – Social Media Research

Responsibilities include but not restricted to
•    Conduct thorough vetting of social media channels belonging to identified celebrities and influencers
•    Identify content or remarks that could serve as red flags, indicating potential risks
•    Continuously monitor influencers' social media channels for any controversial content
•    Create and maintain a scorecard that assigns values to accounts of interest
•    Present the scorecard periodically and incorporate requisite changes as requested
•    Client management and servicing, understand client requirements and their business objectives  
•    Collect and monitor data to fulfill the objectives, with the help of social media and digital media tools 
•    Manage data and time efficiently  
•    Analyze and interpret data the collected  
•    Develop reports that convert data into actionable insights for the clients 
•    Write findings, conclusions, and implications of the data 
•    Ensure accuracy and attention to detail in all phases of the research project  
•    Participate in team and client meetings (as needed)  
•    Work closely with other team members to ensure a high-quality output 
•    Drive and support Genpact's transformation towards more automation, and analytics  
Qualifications we seek in you!
Minimum Qualifications
•    Relevant experience in social media analysis, influencer measurement, or a related role
•    Graduate degree (any), followed by MBA  
•    Excellent MS Office skills (Advanced Excel, PowerPoint, Word) 
•    Knowledge about market research methodologies and techniques 
•    Excellent business writing and communication skills 
•    Knowledge about social and digital media 
•    Strong analytical and critical thinking skills 
•    Ability to generate insights and inferences from facts/data 
•    Ability to analyze, organize and integrate large amounts of information into clear concise presentations  
Preferred qualifications 
•    Good to have\: Understanding of the BFS domain and influencer landscape
•    Good to have\: Experience working with popular social media monitoring tools or management tools 
•    Good to have\: Experience in other visualization tools such as power BI
•    Willingness to work in shifts

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. Get to know us at www.genpact.com and on X, Facebook, LinkedIn, and YouTube.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.